Our Mandate
The Angus Reid USA is a non-partisan public opinion research firm that exists to enhance and encourage better understanding of issues and trends affecting the economy, society and politics.
Code of Ethics
Independence, impartiality, open-mindedness and professional integrity are indispensable to the mission and success of the Angus Reid USA. To promote and preserve these values, our Code of Ethics includes the following policies:
Conflicts of Interest
Angus Reid USA employees must avoid conflicts of interest or the appearance of conflicts of interest. They should never engage in any activity that might compromise or appear to compromise our credibility or reputation for independence or impartiality.
Prohibitions on Electioneering
Angus Reid USA and all of its employees, when acting in their professional capacity, are prohibited from participating, directly or indirectly, in any political campaign activities on behalf of, or in opposition to, any candidate for public office. In addition, we have a strict prohibition against partisan political activity by senior staff, even when they are acting in their individual capacity and on their personal time.
Integrity of Research
To ensure that the information we generate is of the greatest value to citizens and policymakers, Angus Reid USA is committed to conducting research in a manner that is impartial, open-minded and meets the highest standards of methodological integrity. We employ only those tools and methods of analysis that, in our professional judgment, are well suited to the research question at hand.
We describe our findings and methods accurately and in sufficient detail to permit outsiders to evaluate the credibility of our results. We encourage inquiries about our research methods and practices, and attempt to answer requests for information promptly.
Our Approach
Angus Reid USA is independent by design. Our research agenda is not shaped by partisan interests, advocacy goals, or predetermined outcomes. Questions are constructed to understand what Americans believe, not to steer those beliefs. Results are published based on what the data shows.
Confidence in Methodology
High-quality research depends on how respondents are recruited, verified, and sampled. Our work is supported by purpose-built research communities designed to reflect the diversity of the American public. Methodology is treated as a core asset, not a footnote.
Transparency and Accountability
Trust is earned through openness. Angus Reid USA is committed to transparency in how studies are conducted, how samples are built, and how results are weighted and interpreted. Where limitations exist, they are stated clearly.
Our Role in the American Public Conversation
The United States has no shortage of opinions. What is often missing is reliable measurement of what people actually think.
Angus Reid USA exists to provide journalists, researchers, and the public with data that can withstand scrutiny. Our work is intended to inform reporting, challenge assumptions, and ground debate in evidence rather than ideology.
Measuring public opinion with independence, rigor, and transparency.